Limitless Podcast

Josh:
Just yesterday openai released the most cutting-edge

Josh:
brilliant video generation model that has ever existed

Josh:
in history the videos are unbelievably realistic they sound real for the first

Josh:
time there is dialogue and you can even copy yourself and clone yourself into

Josh:
this new application as an ai version of you it's weird it's creepy it's a little

Josh:
bizarre but it's very effective and the way that they packaged it is really

Josh:
interesting we're going

Josh:
to get into all that but you just before we do i want you to kind of introduce

Josh:
everyone what is sora 2 what is this new software this new model all about i.

Ejaaz:
Think the the videos speak for themselves we're playing a

Ejaaz:
little recording here from this is the launch video which which shows some of

Ejaaz:
the videos so you can see a mixture of different uh crazy things of like a man

Ejaaz:
riding two horses at once a dog in space eating tennis balls crazy stuff but

Ejaaz:
also some super realistic stuff as well, Josh.

Ejaaz:
Like, as you said, you could feature yourself or your friends in it,

Ejaaz:
scaling a mountain if you've never climbed before, or skating with a cat above

Ejaaz:
your head, as you're seeing on the screen right now.

Ejaaz:
Just crazy things like this. So this is OpenAI's latest and greatest text-to-video model.

Ejaaz:
Now, if that sounds familiar, it's because we've spoken about Google's VO3 in the past.

Ejaaz:
This is OpenAI's punchback and response to that. And Josh, I wanted to hate it

Ejaaz:
it's really, really good. It's impressive. It's really, it's really impressive.

Ejaaz:
And it's impressive for a few different reasons.

Ejaaz:
First and foremost, the graphics are insane.

Ejaaz:
They're like super realistic. It reminds me of like, you know,

Ejaaz:
do you remember the Will Smith spaghetti meme or the test rather,

Ejaaz:
where we would run it through like the early versions of mid journey and it

Ejaaz:
would just look so ridiculous.

Ejaaz:
Now, I actually did the spaghetti test myself.

Josh:
It looks super.

Ejaaz:
Realistic so the graphics are insane but josh the physics have you tested out

Ejaaz:
the physics for this thing i actually have a demo that i want to demonstrate

Ejaaz:
here um look at this this is not a real

Josh:
Person yeah this is this is one of the coolest parts for me i

Josh:
think we're going to get into a lot of reasons why most people actually hate this

Josh:
release but i think one of the reasons why i love this release

Josh:
and one of the things i think this model is kind of disguised

Josh:
as is this really high-end physics engine where

Josh:
it really has this deep understanding of the world around us and as result is

Josh:
able to generate this unbelievable content i mean this

Josh:
is the textbook glass test for people who are listening when you pour water

Josh:
in a glass and an arrow is behind it facing one direction upon the

Josh:
water reflecting against the arrow it should flip directions and

Josh:
it passes the glass reflection test so what this shows is there

Josh:
actually is this very deep understanding of physics and i think that's

Josh:
that's one of the biggest driving forces to making this model feel so

Josh:
real i think as humans we're kind of just used to these expectations

Josh:
we have of how the world works and when they break that's when the videos start

Josh:
to feel fake this very much does not break uh it looks really good through and

Josh:
through so in addition to this amazing physics engine there was one additional

Josh:
feature that was also equally as exciting for me at least which is audio and

Josh:
dialogue ijaz please walk us through yeah.

Ejaaz:
So uh in the opening trailer that open air released to demonstrate this product

Ejaaz:
uh that you can see on your screens now if you're watching it says everything

Ejaaz:
you are about to see and hear was generated by Sora 2. Let's watch a quick clip.

Josh:
One year ago, Sora 1 redefined what was possible with moving images.

Josh:
Today, we're announcing the Sora app.

Ejaaz:
This isn't Sam, by the way, but it sounds like him and it looks like him.

Josh:
It's the most powerful imagination engine.

Ejaaz:
So the point is, if you wanted to get a character to speak and say something,

Ejaaz:
you can type up the dialogue.

Ejaaz:
If you wanted sounds and effects that you can hear that matches the environment

Ejaaz:
that you've described or the video that you've generated, it automatically slots

Ejaaz:
in. And I've tried this in a few different ways since I started.

Ejaaz:
I said, I asked it to put me in a comedy skit and it added me into a comedy

Ejaaz:
skit where there was an audience laughing, jeering or booing me off stage.

Ejaaz:
I got it to get me to scale a mountain and you could hear like the rocks kind

Ejaaz:
of like crumbling so the audio is also super cool but josh um i would actually

Ejaaz:
say the craziest feature that i saw or that i think has made this thing go viral

Ejaaz:
is this thing called cameo have you heard about it

Josh:
Cameo is my favorite part. In testing yesterday, after all the time that I spent

Josh:
with it, the one thing that I uniquely took away was, oh my God,

Josh:
it looks just like me. It looks just like Sam. It looks just like you.

Josh:
I made this like funny collaborative video with you just to check it out.

Josh:
And it looks amazing. And I think this is the first time where a company has

Josh:
done what Google was able to do with Nano Banana, and that's create character

Josh:
continuity, where you can actually inject yourself into the AI content.

Josh:
And it looks good. It's not perfect, but it's close. and i think that's what

Josh:
was so interesting about this release as a whole and that's what's making it

Josh:
kind of go viral over the last 24 hours is the fact that you can inject yourself

Josh:
into the video itself and we have some funny examples of this right that we're showing here.

Ejaaz:
Yeah i mean just to kind of summarize what this does is you can basically add

Ejaaz:
yourself uh into any video that you want to create so you could be the protagonist

Ejaaz:
you could be the side character or support character it's whatever you want

Ejaaz:
but what's cool is you could also feature your friends or anyone that you follow,

Ejaaz:
maybe your heroes or the influencers that you'd like. And that's where it gets really crazy.

Ejaaz:
It kind of like the way I was thinking about this, Josh, is it kind of breaks

Ejaaz:
the barrier of knowing someone, even if you either know them directly or you

Ejaaz:
don't know them, you can feel closer to that person that you followed or whatever that might be.

Ejaaz:
So in this example that I have on screen, this guy who has never met Sam Altman

Ejaaz:
in his life decided to create a video where he goes on an adventure with Sam.

Ejaaz:
And it looks super realistically, Sam follows him all around.

Ejaaz:
He interacts with OpenAI employees, which again, he's never met.

Ejaaz:
And what that resulted in was Sam retweeting it and saying, haha,

Ejaaz:
Gabriel, this is hilarious. Like we should hang out at some point in real life, right?

Ejaaz:
So it's just this kind of like weird interaction or medium that I've never seen before.

Ejaaz:
But there's also some questionable examples of this um in this video that i'm

Ejaaz:
showing on screen right now uh someone cameoed sam altman uh shoplifting in

Ejaaz:
target right can you please turn

Josh:
The audio on for this.

Ejaaz:
This is so good oh yeah absolutely yeah i want people to hear

Josh:
Please, I really need this for Sora inference. This video is too good.

Josh:
That's great. And for those listening, it's Sam Allman.

Josh:
He's in a Target and it's like CCTV footage of him stealing a GPU and trying

Josh:
to run out the front door. It looks real.

Josh:
If they, Ejaz, if they would have led their promo efforts with this video,

Josh:
if they just would have dropped this without context, that would have been amazing

Josh:
because it's so good. It's questionable.

Josh:
We're like, if I were to see this without understanding that they had a new

Josh:
video model, it would take me a second to figure out it's not real. It looks really good.

Ejaaz:
I think you also touch upon an important point, Josh, which is you found this video funny, right?

Ejaaz:
Like, you know, it's AI, but it also looks super realistic. And so you're like,

Ejaaz:
Sam shoplifting in Target. That's something I would never expect to see.

Ejaaz:
And the point is memes are so viral and OpenAI realized that.

Ejaaz:
We're going to talk about a bit more about the social app that they just created.

Ejaaz:
But I think the point around them allowing you to cameo anyone,

Ejaaz:
including yourself in any video, means that they instantly have this viral network

Ejaaz:
effect where people want to watch the content that is on their feed because

Ejaaz:
it's created by the friends,

Ejaaz:
that people that they know or that they follow and their friends are doing the same thing.

Ejaaz:
So it has this kind of viral effect where you just kind of want to see more and more content.

Josh:
And Idris, this isn't the first time we've heard the word Cameo used in this

Josh:
way. Are you familiar with the Cameo platform? Oh yeah.

Josh:
So the way it works is for the people who aren't familiar, you,

Josh:
you pay influencers or famous people or celebrities a certain amount of money

Josh:
and they will record a video of themselves saying something nice to someone.

Josh:
So they'll be like, hey, happy birthday, whoever.

Josh:
And like, it's normally a funny gift or you'll see funny memes about it.

Josh:
But this is the AI version of that cameo where if you're a celebrity,

Josh:
it's probably very effective to and lucrative even to insert yourself into the

Josh:
platform. Not that you'll make money, but just use your likeness.

Josh:
I mean, I have seen Sam Altman on my timeline more in the last 24 hours than

Josh:
I have in my entire life, because it's funny to see him doing things that are out of character.

Josh:
And if you want publicity, I mean, this is a great opportunity.

Josh:
In the settings, when you create your cameo, your digital avatar,

Josh:
you're able to set the privacy settings.

Josh:
So you could allow someone to either not collaborate with you,

Josh:
only mutuals can collaborate or openly collaborate.

Josh:
And for the ones that have open collaboration, like Sam, it's really fun.

Josh:
I kind of loved watching it because you see this person who's normally very

Josh:
stoic, very proper in his portrayal around the company doing goofy things like

Josh:
stealing gpus from target so yeah i think cameo is pretty cool.

Ejaaz:
Yeah and of course there's also the doomer takes which

Ejaaz:
i've seen a lot of over the last 24 hours which is like you're stealing someone's

Ejaaz:
ip you can put them in a precarious situation or spread misinformation all of

Ejaaz:
that being correct and i think it's going to come on to open ai's shoulders

Ejaaz:
to basically moderate and curate a lot of the content and make sure there is

Ejaaz:
no copyright infringement.

Ejaaz:
Fun fact, actually, OpenAI announced when they launched Sora 2 that

Ejaaz:
probably using a lot of copyright material and if

Ejaaz:
someone that owns the ip of something that they're seeing for

Ejaaz:
example super mario wants to sue them uh they

Ejaaz:
have the option to opt out they just need to reach out to them but very aggressive

Ejaaz:
stance that that sam is taking here but josh um the other headline news about

Ejaaz:
this sora 2 launch isn't about the video model itself but how they surface it

Ejaaz:
to users they created a brand new social media app

Josh:
This is where things get a little weird um because you just you'll remember

Josh:
just like two days ago we were just like hey this new meta feature that creates

Josh:
ai content that kind of looks like tiktok we don't really like,

Josh:
unfortunately or fortunately i guess depending who you're asking open ai

Josh:
did the same for this release where in order to access sora

Josh:
2 you actually need to download a new app get a beta code

Josh:
sign up and then scroll an algorithmic feed

Josh:
that surfaces these videos that we've been showing and it

Josh:
is amazing tech but an

Josh:
interesting way of delivering it now i do want to give open ai credit their

Josh:
advantage is that they almost always close the product loop so

Josh:
like they had gpt and it kind of crystallized into chat gpt now they have video

Josh:
gen and it's kind of crystallizing into sora so they're taking the tech and

Josh:
they're doing what google has kind of failed to do which just create good products

Josh:
around it to like lock it in its place but this product seems a little questionable

Josh:
I think we've kind of notoriously been against the AI slop.

Josh:
This is an AI exclusive platform.

Josh:
Basically, you sign up and you are only allowed to post AI generated videos,

Josh:
whether it be with your face or without.

Josh:
The entire algorithm is just designed to get you to scroll this feed.

Josh:
And we actually have an example of this right now. But there's a cool additional

Josh:
thing that we saw on top of this.

Josh:
I don't know if this is the first time, but one of the earlier times,

Josh:
which is sign in with ChatGPTHS.

Ejaaz:
I haven't seen this out in the wild just yet. I think they offered it to a few

Ejaaz:
third-party developers, but this is the first instance where we see a really

Ejaaz:
curated signup process.

Ejaaz:
For those of you listening, when you log on to the app, you sign on with ChatGPT

Ejaaz:
or Gmail or whatever that might be.

Ejaaz:
And I would say it takes under 90 seconds to sign up.

Ejaaz:
The coolest part is what I would consider a five-second facial scan and voice recognition.

Ejaaz:
You're seeing it on screen right now where Josh is looking at a bunch of numbers.

Ejaaz:
He's reading them out and then it's asking him to direct his head in particular

Ejaaz:
direction so it gets all kind of like angles of your face so it knows how to portray you

Ejaaz:
And after that, you're done. It can basically put you in any video and make

Ejaaz:
it sound like you and look like you.

Ejaaz:
Everything from like you jumping up high on a trampoline to you speaking and

Ejaaz:
it mimicking your lips and accent perfectly. It's pretty insane.

Ejaaz:
So Josh is like retaking it now. I think a lot of people actually retake this

Ejaaz:
scene because it affects how high fidelity it is.

Ejaaz:
And then once you're in the app, you'll see the screen here where you can basically

Ejaaz:
define where you want your content to be spread, whether it's to only yourself,

Ejaaz:
people that you approve, or everyone.

Ejaaz:
And I've kind of gone rogue, Josh, and I've gone with everyone.

Ejaaz:
But that's the onboarding process. Super simple and easy.

Ejaaz:
And they've done the viral thing where I think each person that logs on gets

Ejaaz:
like five invites and you just send it to five more people and then they get five more invites.

Ejaaz:
So I don't know how many users they've taken on board, but it's a pretty slick process.

Josh:
The most amazing part about the onboarding process was how easy it is to clone yourself.

Josh:
So that process that you saw where you scan your face, it has two purposes.

Josh:
One is to actually verify that it's you. So they're diagnosing the fact that

Josh:
you're actually a real person and you're not trying to clone someone else that isn't you.

Josh:
And then the other is, as you're saying these three numbers,

Josh:
which serve as verification, they also serve as voice identification.

Josh:
And using just three numbers that you say out loud, they are able to generate

Josh:
a pretty accurate version of your voice to then use in the videos.

Josh:
So I think the onboarding process was very clean, very slick very impressive

Josh:
normally when you're feeding ai models data to emulate your voice you need to give them like

Josh:
quite a bit of words, at least a couple of sentences. This was three numbers.

Josh:
So whatever magic they're doing, it's working. It works really well.

Josh:
And I guess now we can kind of get into takes, right, of what people are saying

Josh:
about this, because it's been a mixed bag of reviews from people all over the internet, right?

Ejaaz:
Before we get into takes, I just want to say I wanted to hate this product, Josh.

Ejaaz:
To your point, we spoke about Meta's version of this that they announced a few

Ejaaz:
days ago. And we were like, this is the end of entertainment.

Ejaaz:
Like everyone's going to read or watch garbage slop and our attention spans

Ejaaz:
are going to dwindle to zero.

Ejaaz:
But after I started using the product, I was like, I can see why I would want

Ejaaz:
to engage with my friends more with this.

Ejaaz:
I can see how this could potentially be a productive thing, a very creative thing.

Ejaaz:
And I think Justine Moore summarizes the difference between whether this new

Ejaaz:
social media app is competing with Meta or whether it's competing with TikTok.

Ejaaz:
She goes, OpenAI is building a social network, like the OG Instagram,

Ejaaz:
and not a content network, like TikTok.

Ejaaz:
They're letting users generate video memes starring themselves,

Ejaaz:
their friends, and their pets, and it sounds like your feed will be heavily

Ejaaz:
weighted to show content from friends.

Ejaaz:
This feels like a more promising approach. You're not competing against the

Ejaaz:
other video generator players because you're allowing people to create a new type of content.

Ejaaz:
And the videos are inherently more interesting funny engaging

Ejaaz:
because they star the people you know and i i can't help

Ejaaz:
but agree with this um i don't know whether featuring myself

Ejaaz:
in a video uh makes me like it more because it's me and maybe that's egocentric

Ejaaz:
and i need to discuss that with my therapist later or maybe it's because it

Ejaaz:
makes it feel more personal and at home and i can share it with friends because

Ejaaz:
they know me and i think it would be funny to kind of joke about it in in some

Ejaaz:
kind of way josh do you do you agree or disagree with this take

Josh:
Uh, I kind of disagree. I don't think this is sticky. I don't think this is durable.

Josh:
I think it's interesting because of the novelty, um, because this is the first

Josh:
time you've been able to do this stuff.

Josh:
Um, as this becomes normalized, as in like 24 hours later, I find myself being.

Josh:
Decreasingly excited about it.

Josh:
In fact, I haven't even opened up the app today, even though I probably spent

Josh:
like three hours on it yesterday.

Josh:
So I feel the drop-off hitting very hard.

Josh:
Um, the novelty wearing off. I hope that they're able to

Josh:
figure out some sort of durable solution but at the same time

Josh:
sam he he says here um in response to criticism

Josh:
where the person who he's responding to says sam allman

Josh:
two weeks ago said we need seven trillion dollars and 10 gigawatts secure

Josh:
cancer and then sam allman today is saying we are

Josh:
launching ai slot videos marketed as personalized ads so

Josh:
this is there's we're getting mixed signals from

Josh:
sam and sam's response to this which i appreciate the fact

Josh:
that he responded he said i get the vibe here but we do

Josh:
mostly need the capital to build ai that can do science

Josh:
and for sure we are focused on agi with almost all

Josh:
of our research effort it is also nice to show people cool new

Josh:
tech and products along the way make them smile and hopefully make

Josh:
some money given all that compute need i think he he is kind of thinking about

Josh:
this in the sense that he needs to make a product he wants to try to go viral

Josh:
they need to raise money they want more users and this is a good attempt at

Josh:
that ejs if you remember the the companions from grok and how viral that went

Josh:
when they launched it it was a different strategy,

Josh:
but it was a viral strategy in order to get Grok into more people's hands,

Josh:
get more daily active users, get more people paying.

Josh:
And I think this is probably a similar strategy to that, that they're pursuing

Josh:
in parallel with this 10 gigawatts and $7 trillion to cure cancer.

Josh:
Do you have similar takes, different takes?

Ejaaz:
Yeah, I just think it's a necessary evil. I want to be aware of my biases when

Ejaaz:
it comes to this, because in the example of Grok Companions,

Ejaaz:
I think Elon's an amazing builder.

Ejaaz:
And he's doing so many other cool things, right? He's helping us get to space,

Ejaaz:
he's helping beam 5G anywhere in the world, and many other things.

Ejaaz:
But he's also building, you know, these AI companions that can kind of like

Ejaaz:
take over your attention.

Ejaaz:
And the question that becomes like, why is he doing this? I think probably part

Ejaaz:
of the reason is, you know, he needs to appease shareholders,

Ejaaz:
he needs to bring in money somehow.

Ejaaz:
And one of the main ways to do it is attention. Attention pays for everything,

Ejaaz:
right? You get a subscription and off you go.

Ejaaz:
But I do think that there is part of Sam Altman, Elon Musk, and now Zuckerberg

Ejaaz:
launching these slot machines, as people like to call them, that are trying

Ejaaz:
to create a new social medium.

Ejaaz:
I mean, like, Josh, do you honestly believe that social media is going to look

Ejaaz:
the same that it does right now in five to 10 years' time?

Ejaaz:
I don't know about you, but my answer is no, right?

Ejaaz:
We're going to be in a world where there's going to be a lot of AR,

Ejaaz:
VR, and AI-generated things. We're going to exist in that world.

Ejaaz:
So the question then becomes, what does that world look like and what types

Ejaaz:
of content are served to people?

Ejaaz:
I think the other more nefarious take here is we may not be the ultimate audience

Ejaaz:
that they're designing for, Josh.

Ejaaz:
We've spoken a lot about how these big companies that control social media networks,

Ejaaz:
have teams specifically engineered around how to hook you on things.

Ejaaz:
I think the nefarious take on this is these Gen Zers and younger generations

Ejaaz:
that are growing up are used to the short form content. They've grown up on

Ejaaz:
it. They don't watch long form content.

Ejaaz:
I don't know the last time a kid under 15 has said like, you know,

Ejaaz:
I've watched a movie that's longer than an hour and a half. Probably not, right?

Ejaaz:
So I think they're capitalizing on this trend. I'm not saying it's good,

Ejaaz:
but I think from a business perspective, they're probably like,

Ejaaz:
this is the social media content that people want to see versus a black and

Ejaaz:
white biopic that is three and a half hours long.

Josh:
Yeah, that sounds about right. I think at worst, this is another TikTok,

Josh:
Instagram, Facebook feed. I think at best, this is a really cool,

Josh:
high-fidelity physics engine in disguise that is just being wrapped in this

Josh:
wrapper so they can make some money, get some users.

Josh:
But we have some memes and some other takes, right? What is this on screen here?

Ejaaz:
Yeah, this is the new doom cycle for everyone, if they want to wear.

Ejaaz:
So you start off with Meta introducing Vibes, an AI video feed.

Ejaaz:
Now you have OpenAI introducing Sora 2, an AI video feed. And it says, you are here.

Ejaaz:
And then next it has Google's probably going to release Viotube Shorts, an AI video feed.

Ejaaz:
And X finally is going to release Vine 2, an AI video feed.

Ejaaz:
The point being is, it seems like every company is trending towards some kind

Ejaaz:
of new social media feed that capitalizes on AI generated video specifically

Ejaaz:
because it's so easily digestible and can go so viral and can get more users on board,

Ejaaz:
as we've said. So yeah, I just thought it was a funny take.

Josh:
So some people hate it. Some people love it. But there are some cool mediums

Josh:
that can be explored. You have a couple of examples that you've prepared for

Josh:
us. Can you walk through this first one?

Ejaaz:
Yeah. So I've seen some really creative ways that people have used Sora too.

Ejaaz:
One of these examples, someone basically added a browser rendered HTML code

Ejaaz:
as the prompt, basically adding a bunch of code to create a website.

Ejaaz:
And the video model ended up not only creating the website,

Ejaaz:
but scrolling through the website and some click-throughs

Ejaaz:
for that user so kind of shifting the

Ejaaz:
use of this tool from just purely entertainment into

Ejaaz:
something that's quite productive you can create not just static

Ejaaz:
mock-ups but real life mock-ups that you can interact with which i thought was

Ejaaz:
super cool um this other video i need to use the sound for this one was someone

Ejaaz:
exploring whether you they could uh play a copyrighted song uh through a generated

Ejaaz:
video and the answer is Hell yes is the answer.

Ejaaz:
I don't know how OpenAI is going to deal with all the... Yeah,

Ejaaz:
I don't know how OpenAI is going to deal with all the...

Ejaaz:
Lawsuits which i definitely see coming that way but i'm glad that he took a bold approach

Josh:
Um so it sounds like it's trying to emulate the sound and the vibe and the cadence

Josh:
of the words but those lyrics are all wrong that's not actually the lyrics of

Josh:
the song so while i recognize the song it's trying to make it's not the real

Josh:
lyrics so i wonder is it the.

Ejaaz:
Same is it the same tune joshua is it something completely different

Josh:
No it's the same chords same melody same cadence in the singing it's just interesting

Josh:
the words are all wrong so that's that's just like an interesting observation

Josh:
having known the song that like okay they're close they're not quite copying

Josh:
it but like immediately i know what song they were trying to copy so that's

Josh:
just a funny side note i think we we also have one more example yeah.

Ejaaz:
We have one more bob ross maybe so we have uh the style of a classic bob ross

Ejaaz:
episode except this was never filmed and this dialogue is not real at all in

Ejaaz:
fact he's references at the end the the infamous uh could a hundred men beat

Ejaaz:
a gorilla or could a thousand men beat a gorilla

Josh:
It's pretty funny you can really get creative with

Josh:
it and i think what we're starting to see today day two is people getting creative

Josh:
with it and pressing the boundaries of what's possible infringing not

Josh:
infringing on copyright but you know using references that are popular in culture

Josh:
i've seen a lot of pokemon examples as well where pikachu is just everywhere

Josh:
like infiltrating d-day um causing havoc robbing banks a whole bunch of stuff

Josh:
so it's been funny to see the examples um but ijes you had a real life example

Josh:
that happened last night, right?

Ejaaz:
Yeah. So yesterday when this released, we got invites and I was super excited to use it.

Ejaaz:
And my girlfriend heard all this noise and was like, you know,

Ejaaz:
what the hell are you excited about?

Ejaaz:
And I showed her some Sora videos and she was like, I need to use this immediately

Ejaaz:
because she leads marketing at a big company. And she was like,

Ejaaz:
I could do so much with this tool.

Ejaaz:
And so I sent her an invite and she played around with it for about two to three hours, Josh.

Ejaaz:
And then we went our separate ways because we had to go to different And she

Ejaaz:
went to this networking event, which had, I think, 200 of the top CMOs at some

Ejaaz:
crazy brands and companies ranging across fashion, consumer products, all that kind of stuff.

Ejaaz:
And they went around the table, each explaining about a bit of content that

Ejaaz:
they watched recently that they enjoyed.

Ejaaz:
And because Sora had just released, she was the only one to speak about Sora.

Ejaaz:
And the only way I could describe the reaction was she was inundated with people

Ejaaz:
asking for invite codes and for her to generate video prompts that they had

Ejaaz:
come up with as she explained what they could do.

Ejaaz:
And the point I want to make around this is, I think we're underestimating how

Ejaaz:
much this kind of a tool is desired by people that are in marketing PR or promotional effects.

Ejaaz:
And I think that whilst we view Sora 2 as purely an entertainment platform,

Ejaaz:
I think there are wider, more enterprise or business-like effects that could

Ejaaz:
end up creating quite a lot of value for open AI.

Josh:
I mean, you could even use this for sound design. You don't even need to use

Josh:
the video, create a song.

Josh:
You could copy a song without actually infringing on copyright.

Josh:
There's a lot of utility to the model, which is why I'm like,

Josh:
I'm not sure how to feel because the model is fantastic.

Josh:
It is so good. It's just wrapped up in this kind of like kind of gross looking

Josh:
wrapper, which is the AI slot factory.

Josh:
There's one interesting thing about the application in the Sora app that we

Josh:
didn't mention is that for the first time that I'm aware of,

Josh:
you can actually type to the AI what you want your feed to look like,

Josh:
and then the feed will algorithmically readjust based on your prompt.

Josh:
So they are doing something novel in that sense where you can choose your own

Josh:
feed. You can kind of curate the experience you want.

Josh:
But whether that experience is something I want to lean into and fully support, TBD.

Josh:
Like, I don't know. I don't know if it's going to be a serious problem because

Josh:
I don't know how long this will last.

Josh:
But I think the actual physical, like digital model is fantastic.

Josh:
And I hope that people figure out ways to creatively extract value out of that?

Ejaaz:
It's something cool. It's something novel. But I think they need to introduce

Ejaaz:
a few new sticky loops before this becomes like a truly viral thing.

Ejaaz:
But that is all on the agenda today.

Ejaaz:
Well, thank you for listening. I hope you guys enjoyed today's episode.

Ejaaz:
As usual, Josh and I, we feel the vibes on things.

Ejaaz:
When there's a new product launch that we get super excited about,

Ejaaz:
especially ones that we can use in real time,

Ejaaz:
we go hammer and tong to give you the

Ejaaz:
best content and update and our views on it as

Ejaaz:
soon as we can but you know what's more valuable than our views your views the

Ejaaz:
feedback that we've seen and heard from you guys via comments likes dms sharing

Ejaaz:
has been invaluable and i just want to encourage you guys to please keep doing

Ejaaz:
it the feedback is good the feedback is bad let us know dm us and share it with

Ejaaz:
all your friends and we'll see you next time

Music:
Music